When the curtain dropped from the 2023 BMW i7 at the early press preview there were audible gasps in the audience. Like the E65 7 Series twenty years ago, this 7er is ushering in a new era of mobility. Big, bold and full of tech, it’s poised to take BMW into the next generation of mobility or send it back to the drawing boards. Either way you can now build your own in 740i and 760i form or as the electric i7.
Even with the right spec inside and out, this is will be a challenging car for some. The design is almost brutalist up front and it will take time for many long time BMW fans to wrap their heads around it. But what this new 2023 BMW i7 and 760i showed last week is that BMW isn’t afraid to rethink everything in the name of innovation and progress. And while the execution may not always be beautiful, it’s hard to argue with that ethos. Now we just have to drive it.