Gabriel Bridger, Author at BimmerFile

What Does Efficient Dynamics Mean? Here’s BMW to Explain

The term efficient dynamics has been with the BMW brand for over a decade now. At first glance it seems like a meaningless phrase...

The BMW Efficient Dynamics Success Story

Official News Sales/Marketing

US BMW Sales Down as the COVOID-19 Shutdown Continues

With the COVOID-19 shutdown affecting the global economy, US BMW sales were down sharply for the first quarter of the year. Here’s the official...

BMWi G01 X3

BMW Recommits to Hydrogen with the BMW i Hydrogen Next

BMW is back at it with Hydrogen. As one of the first automakers to embrace the technology, the brand is recommitting with the BMW...

G20 3 Series Official News

US Premier: The 2021 BMW 330e & 330e xDrive PHEV Sedans

BMWNA is taking the wraps off of the latest updates to the 3 Series family – the 2021 BMW 330e plugin hybrid. The update...

8 Series BMW X7 Sales/Marketing

The BMW 8 Series is Struggling to Sell

According to the Automotive News BMWNA is struggling to find buyers for the BMW 8 Series – the halo of the brand. While the...

Events Sponsored Post Video

Recap: BIMMERMEET4 (A Tribute to BMW Art Cars)

(Sponsored) Bangkok, Thailand. Over 400 BMW cars and a thousand bimmer fans gathered in Bangkok at the annual meeting event, #BIMMERMEET4 this year on the concept “A Tribute to...

BF Feature

BMW Introduces Automatic eDrive Zones

BMW is turning on it’s automatic eDrive zones in 80 European cities this spring. With automatic eDrive zones turned on, a compatible BMW hybrid...

BF Feature

The F31 M3 Touring – The Best BMW Never Made?

The current generation F80 was always a great car. We’ve always preferred its look and utility over the fast-backed M4. However the car we’ve...

Motorsport

Ten BMW drivers Racing Today on the “Super Sim Saturday”

The motorsports community is embracing sim racing and BMW is diving into the trend with first ever virtual round of the Nürburgring Endurance Series....

Sales/Marketing

BMW is Offering a Relief Program for US BMW Dealers

Automotive News is reporting that BMW is offering a relief program for US dealers. The program is intended to support dealers’ cash flow and...

BF Feature

BMW to Cut Drivetrain Variations in Half

BMW is moving towards electrification full-force. In doing so BMW and MINI are announcing that they will be cutting in half ICE drivetrain variations...