Staff, Author at BimmerFile

BMW Launches Don\’t & Drive Campaign

Official News: BMW of North America today announced a national campaign comprised of television, print, online and radio advertising and a strong in-dealership message,...

Sales/Marketing

BMWNA Sales Up 16% For May

The big news today are X3 sales which are up almost 300% over last year. Clearly BMW has a hit on their hands. Press...

F20 1 Series F4X Z1

The Z3 to Return?

With the much rumored Z2 changing to the UKL front wheel drive platform, apparently BMW executives are considering re-thinking their entire roadster strategy. According...

//M5

New BMW M5 Teaser Released

The new M5 testing at the Nardò Ring in the south of Italy. Need we say more?

Concept Video

The 328 Hommage Behind the Scenes Video

The best view yet of this gorgeous concept car ironically comes from a behind the scenes video of it ‘s desert photo-shoot. (via Jalopnik)

F06 6 Series Gran Coupe F12 6 Series Convertible F13 6 Series Coupe

BMW Introduces Dynamic Light Spot Technology

Official Release: Outstanding innovations in the area of vehicle and safety engineering have always characterised cars from the BMW Group. With many technological leaps...

F20 1 Series F22/F23 2 Series F45 2 Series Active Tourer

The Full Picture: BMW\’s Future Small Cars

As he did recently with the M3, BMW insider Scott26 has given us an inside look at BMW ‘s small car strategy. It ‘s...

//M3

Next Generation M3 Strategy Revealed

Our favorite (public) BMW insider Scott26 has given us some insight into BMW ‘s strategy around the next M3. It would appear that BMW...

//1M

EVO Reviews the 1M Three Ways

Our favorite magazine EVO (available in paper and iPad form) has thrown the gautlet down with three separate reviews of the 1M. We don...

//X3 M

X3 M Ventures out into the World

We heard from a source last week that an early prototype of the X3 M had made it ‘s maiden voyage on public roads...

Official News Technology

BMW ConnectedDrive Wins Four Plus X Awards

Official Release: The BMW Group has walked away with no less than four prizes for BMW ConnectedDrive in the annual, internationally renowned “Plus X...

Official News Technology

BMW Introduces The Left Turn Assistant

Official Release: The left turn assistant is activated automatically in the BMW 5 Series test vehicle as soon as the car’s sensors detect that...

//M5

F10 M5 Engine: First Photos

The fine folks at M5board.com have snapped some photos of the F10 M5 concept with the hood up. Perhaps unsurprisingly they found some seriously...

//1M

BMW 1M UK Promotional Video

BMW UK has released a promotional video (or long form commercial if you will) featuring the latest and greatest small M car. And in...