World Premier: The New 3 Series
Update: For up to the minute info and update from the unveil in Munich, follow us on twitter @bimmerfile Today BMW launches what will...
BMW to Introduce Augmented Reality Heads-Up Displays
It ‘s been on the drawing boards for years and now BMW is taking the wraps off of what has been highly conceptual work....
BMW 3 Series: A Video History
With BMW preparing to release it ‘s latest 3 Series, now ‘s a great time to look back what the history of the most...
It\’s Official: F30 3 Series to be Introduced This Friday
This Friday marks the introduction of the most important new car for BMW this decade. The 3 Series is the bread and butter (in...
BMW Group Has Record Worldwide Sales for September
The BMW Group continued its successful course in September with another record month in sales. With 159,214 (prev. yr. 142,953) BMW, MINI and Rolls-Royce...
Video: BMW M3 GT4 Shows Off At the Welt
Just your typical day in Munich, visiting the Welt- when my ears heard the scream of a V8. There was a “demo ” of...
BimmerFile at the 24 Hours of LeMons as the Hofmeister Kinks
For the 3rd year in a row we ‘re at the 24 hours of LeMons. But this year we ‘ve stepped it up just...
An In-Depth Look at BMW\’s Future Laser Headlights
A month back BMW surprised the automotive world by announcing that they ‘re working on adapting lasers for use as headlights on future models....
BMW & MINI Open the Door for 3rd Party Apps
How appropriate that BMW & MINI are talking about its reliance on apps today. Even more that BMW & MINI are announcing that they...
BMW\’s In Car Infotainment Assistant Concept
Official Release: The continuing growth in the number of integration options offered by BMW ConnectedDrive has been accompanied by an increase in the scope...
Steve Jobs Changed Our World
It ‘s rare when someone affects our lives as much as Steve Jobs has. Whether you have an iPhone in your pocket or not,...
My BMW Remote App Goes Android
A few weeks back we told our US readers how to get access to the iOS app My BMW Remote. The app lets you...
BMW Executive Joins the Board of the US Green Parking Council
Official Release: The BMW Group today announced that it will become a member of the Board of Advisors of the Green Parking Council. Joachim...