Early Look at the All Electric BMW i4
BMW is giving us a preview of the all electric BMW i4 – it’s first full electric sedan. With 523 HP on tap the...
BMW Preps for the 24 Hours of Daytona as it Announces a Scaled Back IMSA Season
The rumors were true. BMW is pulling its M8s out of the full IMSA season for 2021 to focus on just four endurance races....
Video Review: 1000 miles in the BMW M8 Convertible
What is it like to drive a 617 hp BMW M8 Convertible for 1,000 miles? We spent a week finding out. Across four states,...
Dead: BMW Subscription Service
The BMW Subscription Service is dead. According to Automotive News the brand is shutting down the offering at the end of the month. While...
BMW and Apple Introduce BMW Digital Key Plus
After launching Apple’s CarKey feature this summer, BMW and Apple are teaming up on the sequel. This next version makes the process slightly simpler...
World Debut: The Future of BMW iDrive is Here
The BMW iX marks a new chapter for BMW in many ways. It will usher in technology and new approaches to design not seen...
2020 BMWNA Sales Slide Due To COVID
As expected BMWNA sales saw a decline for 2020 due to the global pandemic currently wreaking havoc in the US. However sales for Q3...
BMW Bets Big on SIM Racing
Follow a year where many series were forced into the world of SIM racing, BMW believes it has found the future. “We identified sim...
BMW had a Banner Year in Awards
Like the rest of the industry BMW had an up and down year in regards to sales. Yet when looking just at awards (and...
Review – 1988 BMW 535is (The Grandfather of M Performance)
Note: This review come from the vaults of BimmerFile. Having spent some time recently with a number of new products we thought it appropriate...
BMW Could To Move MINI Production and Increase Prices Due To Brexit
Brexit continues to cause major headaches for automakers including BMW. The brand is looking at various options for pricing and production as a no-deal...
BMW Wins IGTC Final In Torrential Conditions
OFFICIAL RELEASE: BMW WINS IGTC FINAL Victory and a title win at the season finale in the Intercontinental GT Challenge (IGTC) in Kyalami (RSA)...
BMW 3D Printing Reaches Industrial Scale
OFFICIAL RELEASE BMW 3D printing is taking the next step in the systematic integration of additive manufacturing. The aim is to scale additive manufacturing...
the New BMW App – Totally Redesigned and Reimagined
The all new BMW App is here and it’s been redesigned and reimagined from the ground up. More modern and more connected it’s BMW’s...