Opinion Archives - BimmerFile

April 20, 2022April 20, 2022

Hands-on With the 2023 Electric BMW I7 & BMW 760i

When the curtain dropped from the 2023 BMW i7 at the early press preview there were audible gasps in the audience. The gasps were...

by Gabriel Bridger

2023 BMW X7 Hands-On First Impressions

by Gabriel Bridger

The 2022 BMW 2 Series – The Executive Summary

by Gabriel Bridger

Will Synthetic Fuel Save the Cars We Love?

by Gabriel Bridger

Opinion

What is the Ultimate Driving Machine in the Age of Autonomy?

If autonomous cars are the future, will there still be a place for the Ultimate Driving Machine? For most people, cars are just a...

by Gabriel Bridger July 13, 2019July 13, 2019

Opinion

BMW is Killing the Manual Transmission. Here’s When They’re Doing It.

BMW is killing the manual transmission in most of its cars over the next 2-6 years. Here’s a handy list that gives us an...

by Gabriel Bridger December 30, 2017December 31, 2017

//1M //M Models //M2 //M2 CSL //M3 //M3 GTS //M4 //M4 CS M2 Competition Opinion

Simplicity Is Selling at Porsche – Will BMW Respond?

The Porsche Cayman GT4 is turning out to be a watershed moment in recent performance car history. What the aftermarket companies like Singer and...

by Gabriel Bridger October 2, 2017October 2, 2017

Opinion

The BMW Kidney Grille – Do We Still Need it?

The X7 concept showed us how large the kidney grille could go. Right or wrong it’s BMW’s attempt to stretch (literally) the concept to...

by Gabriel Bridger September 12, 2017September 12, 2017

//M2 2 Series BMW Models F22/F23 2 Series GXX 2 Series Opinion

BMW USA Is Not Killing the 2 Series Manual (Yet)

BMWNA was caught off guard yesterday when word spread from Munich that they were killing the manual Series for the US in an effort...

by Gabriel Bridger June 30, 2017

//M6 F12 6 Series Convertible F13 6 Series Coupe Opinion

The 6 Series Coupe Ends Production Due to Low Sales

BMW has confirmed the rumors – the 6 Series coupe is dead. After a shorter than anticipated product cycle BMW has pulled the plug...

by Gabriel Bridger May 9, 2017May 9, 2017

//M4 //M4 CS Opinion

Opinion: BMW M is Embracing Change with the BMW M4 CS

The BMW M4 CS could be a turning point for BMW’s M cars. The M Division can no longer count on bespoke engines to...

by Gabriel Bridger May 3, 2017May 3, 2017

Opinion Sales/Marketing

November US Sales Numbers in Context

Due to travel conflicts, we couldn’t put the November US sales numbers in context in timely fashion, so we decided to post the official...

by Matt Richter December 3, 2016

Opinion

Runflats vs Non-Runflats – Are There Any Winners?

Last Friday I was on the receiving end of a tire-shredding Chicago pothole for the second time in two months. The first happened as...

by Gabriel Bridger August 28, 2016August 28, 2016

Opinion

Old BMW vs New BMW – Bob Lutz Weighs In

The debate rages on. Has BMW forsaken its core competency for profits? Bob Lutz seems to think so (via R&T). Most BMW buyers today...

by Gabriel Bridger July 26, 2016

Opinion

What Does Brexit Mean for BMW?

The brexit votes have been tallied and the UK is officially leaving the EU. The implication are enormous throughout the world but at BF...

by Gabriel Bridger June 24, 2016

Opinion Technology

The Manual Transmission Isn’t Dead. It’s Just Getting Started.

For years we’ve heard about the manual transmission slowly dwindling away into the ether of automotive history. That narrative seems every time you walk...

by Gabriel Bridger June 23, 2016

BMW Competitors Opinion

A Look at the Competition – All the Rest

This last of three posts about the competition is really a grab bag of near BMW competitors (like Lexus and Jaguar) and those that...

by Matt Richter June 3, 2016June 6, 2016

BMW Competitors Opinion

A Look at the Competition – Mercedes Benz

The last article was about General Motors products. This article focuses on a more traditional competitor: Mercedes-Benz. I know, I know, this is a...

by Matt Richter May 27, 2016