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Official News

BMWUSA Launches All New Configurator

BMW’s rather long in the tooth online BMW configurator has seen a major update launch today. Designed to be more intuitive and touch friendly,...

by Gabriel Bridger February 23, 2017
Technology

BMW Supplier Harman Details BMW’s New Wireless CarPlay Option

BMW’s implementation of wireless CarPlay has raised a few eyebrows since it is one of the first wireless implementations in the industry. Today The...

by Gabriel Bridger February 23, 2017
//M5 Video

Video: Chris Harris Compares the BMW M5 and the New Lexus GS F

Can Lexus finally compete against the BMW M5? That’s what Chris Harris intends to find out in his latest video.

by Gabriel Bridger February 21, 2017February 22, 2017
//M5

2018 BMW M5 to Replace its DCT with a Traditional Automatic

We’ve know for some time that the 2018 BMW M5 will be the first without the option of a manual transmission. Now we know...

by Gabriel Bridger February 19, 2017
//M2 //M2 CSL

BMW USA Quietly Preps the M2 Performance Edition

According to a couple of tipsters BMW has quietly let dealers know that there will be a special M2 Performance Edition (ZL9) offered for...

by Gabriel Bridger February 16, 2017February 18, 2017
//M4

The BMW M4 CS is Coming and Here’s an Early Look

First seen at Bimmerpost, the long awaited M4 CS (Clubsport) has been uncovered in gorgeous Marina Bay Blue on a video shoot in California....

by Gabriel Bridger February 16, 2017February 16, 2017
Official News

BMW Hits 10,000,000 On Instagram

Official News: The BMW brand’s international Instagram channel has broken through the ten million followers’ mark, making it the most successful automotive brand on...

by Gabriel Bridger February 11, 2017
Design Official News

It’s Official: BMW Design Replaces Karim Habib with Jozef Kaban

We reported this as a strong rumor earlier this week. Late today BMW design officially announced the change. Official news: The BMW Group introduced...

by Gabriel Bridger February 10, 2017
Official News Sales/Marketing

BMW Sales Up 7% Worldwide for January

Official Release: Following on from a sixth consecutive record-breaking year, sales at the BMW Group achieved their best-ever start to the year with January...

by Gabriel Bridger February 10, 2017
Design

BMW Hires Head of Design at Skoda to Lead its Design Operations

BMW has hired Jozef Kabaň, the current head of design at Skoda to be the brands head of design operations. Kaban effectively will replace...

by Gabriel Bridger February 9, 2017February 9, 2017
Official News Video

Yes – The BMW i3 is Recyclable

The BMW i3 is a technology tour de force. A carbon fiber tub, bonded aluminum, sustainable wood and plenty of recycled plastic, it’s one...

by Gabriel Bridger February 8, 2017
Official News

BMW X1 Production Expands to the Netherlands to Meet Unexpected Demand

We knew the new BMW X1 was going to be a hit with buyers. But it’s proved to be an even bigger surprise than...

by Gabriel Bridger February 6, 2017
G60 5 Series Video

The 5 Series Wagon Might be the Perfect Car

On paper it might just be. The wagon in so many ways is the perfect every day transport. More utility than a sedan with...

by Gabriel Bridger February 3, 2017
G60 5 Series

BMW USA’s 5 Series Configurator is Live

The long awaited 5 Series configurator has gone live on BMWUSA.com. At launch BMWNA is offering four models at launch (530i and 540i in...

by Gabriel Bridger February 2, 2017

The BimmerFile Model Cheat Sheet

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