What to Expect from BMW, MINI and Rolls Royce at the Frankfurt IAA
Official Release: The BMW Group will be exhibiting from 15 – 27 September in Frankfurt with a one-of-a-kind stand architecture that takes modern experiential...
BMW Testing Wearables & Other Technology to Advance Production
Official Release: The BMW Group continuously optimizes production processes at the BMW Group plants, drawing on the opportunities arising from digitalization. Complex processes in...
Worldwide BMW Sales Higher Than Ever in July
Official Release: Sales of BMW, MINI and Rolls-Royce brand vehicles totalled 173,195 in July, a new high for the month and an increase of...
BMW’s New Race Car the 2016 BMW M6 GT3 In Detail
After years of faithful service both in Europe and in the US with Team RLL, the Z4 GT3 is being retired this fall. A...
Race Report: BMW Back on CTSC Podium at Road America
Official Release: Ashley Freiberg and BMW Motorsport Junior Trent Hindman drove the No. 46 Fall-Line Motorsports BMW M3 back onto the Continental Tire Sports...
Race Report: BMW Team RLL at Road America
It was a gorgeous day at Road America. Too bad BMW Team RLL didn’t have luck or the “Balance of Performance” regulations on their...
BMW to Debut Refurbished E46 BMW M3 GTR Race and Road Cars at Legends of the Autobahn
In conjunction with the debut of the new M4 GTS (and/or CSL) BMW is rolling out a bit of history. More specifically BMW of...
BimmerFile Review: The 691HP Tesla Model S P85D
It’s dusk and I’m on a deserted Michigan road about to engage something called Insane Mode in the 691 hp Tesla P85D. It’s the...
BMW Team RLL & Mission Impossible Team Up at Road America
The No. 24 BMW Team RLL Z4, driven by John Edwards and Lucas Luhr, will be racing with Mission: Impossible – Rogue Nation livery...
BMW Team RLL Continental Tire Road Race Road America Preview
Road America, the site of Round Seven of the 2015 TUDOR United SportsCar Championship, has seen more BMW Team RLL success than any other...
BMW USA Sales Up 2.1% in July 2015
Unlike its sister company MINI, BMW USA sales are up 2.1% in July 2015 compared to the same month last year. This performance appears...
AUDI, BMW & Daimler Agree to Buy Nokia’s HERE Digital Mapping Business
With suitors reportedly ranging from Apple to Uber, Nokia’s mapping business HERE finally has new owners. Several of them. Given the importance of Nokia’s...
MINI’s New Connected App And What it Means for BMW Connected
A month ago MINI released its new brand strategy focused on a less is more philosophy and a higher degree of sophistication. While the...
BMW Rules Out Future LeMans Prototype
Despite speculation, BMW has ruled out entering LeMans and sports car racing with an LMP1 entry. Last month there appeared to be some hope...