
BMWNA CEO – “We’re not interested in the sub-$30,000 segments”
That was one of the more interesting comments BMW North America Chairman Ludwig Willisch made to Wards Auto during a recent interview. This of...

That was one of the more interesting comments BMW North America Chairman Ludwig Willisch made to Wards Auto during a recent interview. This of...

According to the NHTSA BMW of North America is recalling certain model year 2014 2, 3 and 4 series cars. The issue is that...

We’ve just spent 500 miles behind the wheel of the new all electric 691 hp Tesla P85D and we have a ton to say....

**Official Release:** BMW takes to the stand at the 16th Auto Shanghai in China from 22 – 29 April 2015 with one world premiere,...

Last year, we [announced](https://www.bimmerfile.com/2014/10/03/bmw-announces-plans-performance-center-west-driving-school/) the opening of BMW’s new California performance driving school in partnership with the [Thermal Club](http://www.thethermalclub.com). For those of us who...

Following the press days at the New York Internal Auto Show, the [New York Times](http://www.nytimes.com) provides a [summary of semi-autonomous driving features](http://www.nytimes.com/2015/04/03/automobiles/semiautonomous-driving-arrives-feature-by-feature.html?_r=0) announced during...

We are quite fascinated by the magic of car manufacturing and the robotics capabilities behind it. So whenever the BMW Group shares a behind-the-scene...

Can’t make the NYC autoshow? We’ve got you covered with a full look at the best of what’s new. While it wasn’t a bluechip...

It’s a sunny 60 degrees as we climb into our chariot of the afternoon. Our car is BMW’s answer to the question that would...

For the second time in succession BMW i clinched victory at the World Car Awards in the category World Green Car. Following the success...

Seasoned BimmerFile readers know that BMW is on a perpetual race to the top mostly against Audi and Mercedes rivals. With sales numbers for...

Aside from producing Ultimate Driving Machines, BMW is involved in a variety of cultural and sports initiatives. This time, BMW decided to join forces...

If you want to really drive your car and [practice your drifting skills](www.youtube.com/watch?v=-LpPc8qutCA) in a safe environment, there’s no better way to do it...

BimmerFile has tested various Teslas three times over the past five years. We’ve commuted, tracked and generally been in awe of the electric vehicle...