Laser Light Show: BMW Developing Laser Power Headlights
First it was Xenons. Then LEDs. Now BMW is moving to the next (and apparently very logical) step of strapping lasers to the front...
Is BMW Doubling 1M Production? (Hint: Not Unlikely)
Scarcity. It ‘s either a draw-back or a key ingredient in making something an instant classic. And for the 1M it ‘s been one...
Intro: BMW Highly Automated Driving
BMW has been testing automated driving vehicles for some time. A few weeks ago we even got a test “ride ” in an automated...
Editorial: BMWi-Finally The Future Arrives
When BMWi revealed the i3 and i8 Concept cars last month in Frankfurt they introduced the world to the future of production automobiles. In...
BMW Efficient Dynamics: Waste = Power
Official Release: Even the most efficient internal combustion engine can only convert about one-third of the energy derived from fossil fuels into the mechanical...
BF Garage: the 1M is Delivered & Ready for its Debut
The wait has stretched for years. And now it ‘s over. Last Monday, with an impromptu crowd of customer and employees looking on, I...
Pebble Beach Concours d’Elegance: Behind the Scenes Gallery
Once each year, 200 pieces of rolling art roll onto the 18th green at Pebble Beach golf course. And every year we see distance...
BMWNA Selects Kirshenbaum Bond Senecal & Partners as Lead Creative Agency
Official Release: BMW of North America today announced the naming of MDC Partners’ Kirshenbaum Bond Senecal + partners (kbs+p) of New York City as...
BMW 1M: No 2012 Model Year & No Special Edition
Over the past year we ‘ve brought you many different rumors on the 1M. But over time each of those rumors have either been...
BMW X3: 5 Stars in Euro NCAP Crash Test
It comes no surprise to us here at BimmerFile that the F25 X3 recently scored 5 Stars in the difficult Euro NCAP crash testing....
BMW M5 Green Hell Fly & Drive Full Length Feature
BMW M teased it yesterday. Today, it ‘s the full cut with driving footage and real reactions from the six luckiest M5 owners in...