E81/82/E87 1 Series Opinion Holiday Romance (Why The 1 Series Trumps JCW) As you likely noticed, things were a little slow at BimmerFile last week.That ‘s because we were traveling with the MotoringFile crew working the... by Matt August 17, 2010August 17, 2010
//1M //M5 F10 5 Series Opinion Where Did the Road Go? BMWs since the mid-seventies have been referred to as the “Ultimate Driving Machine “. What began as a passionate tag line from the folks... by Michael August 6, 2010August 23, 2010
//1M BF Poll Opinion BF Poll: The $45K Question As enthusiasts we are elated that BMW and ///M are creating a product that should in theory get closer to our ideal driver ‘s... by Michael June 25, 2010August 23, 2010
Motorsport Opinion BMW\’s Best Advertisement Yet Ok, so it is not a marketing campaign or even an advertisement. Simply it is an image that was taken during BMW ‘s victory... by Michael May 23, 2010May 25, 2010
Opinion Editorial: Who Else but BMW? Last week the BMW Group launched the 2011 North American model lineup with a grand evaluation experience. The list of vehicles launched is quite... by Michael May 20, 2010May 20, 2010
E38 7 Series E39 5 Series E60 5 Series E65/E66 7 Series F01 7 Series F10 5 Series Opinion Editorial: 5 to 7 Series Encroachment While this editorial has been in the works since late last year, I have refrained from publishing it until now- to better coincide with... by Michael March 5, 2010March 5, 2010
Opinion Video Why Drive a BMW? This independently produced video (not officially endorsed by BMW in any capacity) sums up what we enthusiasts have known for quite some time. It... by Michael February 11, 2010February 11, 2010
E89 Z4 Roadster F01 7 Series Opinion Official: 2011 740i/Li and Z4sDrive35iS Pricing Today at NAIAS BMWNA released the pricing of the new six cylinder 7 Series (740i/740Li) and the performance oriented Z4sdrive35iS. These new models will... by Michael January 11, 2010January 11, 2010
In the Press Official News Opinion Safety IIHS Top Safety Picks- No BMW? As many of you may know by now, the IIHS recently announcedits 2010 “Top Safety Picks”. What may have been eye opening and utterly... by Michael November 18, 2009November 19, 2009
Opinion Sales/Marketing Video Joy: Makes Me Sad I am going to hop on up on my soapbox and shout that “Joy ” is making me sad. That ‘s right, I am... by Michael September 28, 2009September 28, 2009
E70 X5 E71 X6 E90 3 Series EfficientDynamics F01 7 Series Opinion Opinion: Active Hybrids and Advanced Diesels Revisited Over the past several weeks we have seen, heardand talked a great deal about these newer more efficient powertrains from BMW. There is the... by Michael August 19, 2009August 20, 2009
//M3 E90 3 Series In the Press Opinion Audi Repositions the S4 Yes we love all things BMW (if you were not aware!), but in order to remain objective we are well versed in the competing... by Michael August 14, 2009August 14, 2009
F20 1 Series In the Press Opinion Project i Rumor BMW Building a Polo Killer? According to the German publication Autobild, BMW is currently in the process of creating a competitor to the VW Polo. For those of you... by Michael August 14, 2009August 14, 2009
F01 7 Series In the Press Opinion Motor Trend\’s View of the New 7 [pictobrowser motoringfile 72157617946315575] From Frank Markus ‘ post on the new 7: I suppose the 7 series may be the best handling of the... by Michael August 14, 2009August 14, 2009
