BimmerCast #73 – BMW’s 2014 in Review
After a long, long time, we’re back with the BimmerCast. Michael and I get together to discuss 2014, both he highs and lows for...
World Premiere: 2015 BMW 1 Series
When the F20/21 was released in 2011 a number of observers were very critical of the front treatment of the car. With this facelift,...
“Part Of”, A Dive Into BMW’s Cultural Effort
Can a manufacturer design proper cars without taste and culture? The answer is probably no. To that extent, BMW has been involved in a...
BMW Motorsport: January 2015 News Roundup
It has been some time since we talked BMW Motorsports. Without further ado, from DTM to Formula E and Private Racing, here is the...
BMW to Advertise the i3 During the Superbowl
How do you move the i3 off dealer lots? Tell me about how great it is. Apparently that’s just what BMW is doing on...
BMW Invests in Parkmobile
With this latest investment, BMW expends its already diversified portfolio of [i Mobility Services](http://www.bmw.com/com/en/insights/corporation/bmwi/mobility_services.html). Parkmobile provides on-demand mobile payment solutions for public on-street parking....
2 Series Convertible M Performance Parts
While BMW didn’t present anything truly new at NAIAS this year, what was on display gave us an opportunity to get a closer look...
Follow BimmerFile’s Live NAIAS Feed via Instagram
Follow-us both at BF and on Instagram as the BF crew braves the cold of Detroit and all that is NAIAS press days Monday...
The S55 Training Manual – The BMW M4’s Powerplant in Detail
Want to dig into the detail of the BMW M4’s new twin turbocharged powerplant? Grab your favorite weekend beverage, kick back and hit download...
The Family of E28s
The E28 has always been one of our favorite cars here at BF. I ran one for a few years as my commuter car...
BimmerFile Review: A Week with the BMW M4
I couldn’t be more giddy as my flight touches down early Sunday morning. Somewhere in the depths of O’Hare international airport lies an Austin...
A Video History: The BMW E12 M535i
Brand Manager Norberr Knerr brings us yet another piece of BMW’s history. 35 years ago, BMW introduced what would become the basis of the...
BMW Edges Mercedes for US Sales Crown
The numbers are in and they look good for BMW. In 2014 the brand sold 339,738 a 9.8% increase from 2013 when they lost...
BMW Innovations at CES 2015: Gesture Displays, Automated Parking & Laser Lights
Official Release: BMW was quick to realise the importance of communication between vehicles, drivers and the environment and is today one of the world’s...