Simplicity Is Selling at Porsche – Will BMW Respond?
The Porsche Cayman GT4 is turning out to be a watershed moment in recent performance car history. What the aftermarket companies like Singer and...
BMW Wireless Charging Announced for the BMW 530e iPerformance
BMW Wireless Charging is here and is set to be introduced on the new BMW 5 Series 530e iPerformance. The technology (which was previewed...
BMW Is Integrating Alexa Into Cars Starting in 2018
Official release: The BMW Group is systematically expanding the intelligent connectivity capabilities of its vehicles by seamlessly integrating the highly versatile Alexa, Amazon’s voice-controlled...
BMW Team RLL Wins At Laguna Seca
A huge congrats to the team for pulling off a perfect strategy to capture the win at such a demanding track. Now onto the...
It’s Official: BMW USA Sells More Manual M2s than DCTs
The days of the manual may not be as fleeting as once thought. A few days ago the full data on the BMW M2...
BMW Team RLL Continues the Hunt for the Championship at Laguna Seca
Official release: BMW Team RLL heads to Mazda Raceway Laguna Seca (USA) for the penultimate round of the 2017 IMSA WeatherTech SportsCar Championship (IWSC)....
Worldwide BMW Sales Hit a Record for August
Official Release: August saw a new record achieved in BMW Group sales with deliveries in the month totalling 169,913 worldwide, a 2.7% increase year-on-year....
The 2017 Frankfurt IAA Auto Show Gallery
The 2017 Frankfurt IAA Auto Show Gallery is here and it’s massive. The show was one of the biggest in years for BMW as...
The BMW Kidney Grille – Do We Still Need it?
The X7 concept showed us how large the kidney grille could go. Right or wrong it’s BMW’s attempt to stretch (literally) the concept to...
World Premier: The BMW M8 GTE Race Car
Official Release: BMW Motorsport presented its new top-of-the-range model for the international GT racing scene at the International Motor Show (IAA) in Frankfurt am...
BMW i Vision Dynamics – Video & Gallery
The BMW I Vision Dynamics is finally here and it offer us the best look the sub-brand’s future. Thankfully it’s a rather attractive car...
World Premier: BMW i Vision Dynamics
The BMW i Vision Dynamics is the future of BMWi. With a range of 373 miles and a 0-60 time of 4 seconds, this...
BMW Product Pipeline Detailed: 8 Series, 2 Series Gran Coupe, X5M and Engine Updates Galore
We’re going to give you a glimpse into a ton of BMW production pipeline details from the BimmerFile point of view. But first off...
BMW Rethinks its Luxury Positioning As Prepares to Launch the 8 Series and X7
The idea of BMW and luxury has been notably absent from many of the brand’s recent product launches. Sans the 7 Series (and potentially...