Motorrad

Motorrad, Sales/MarketingJanuary 20, 2015

No Surprise. BMW Motorrad Sees Record Sales in 2014

BMW is reporting a record sales year for 2014. This, on the heals of a record 2013. Will this sales success continue?

MotorradDecember 5, 2014

BMW Motorrad Sales Surpass 2013 Totals in November 2014

In 2013 BMW celebrated its 90th year of motorcycle production, and along with it a record sales year. For 2014, BMW has been once again breaking sales records month after month, with year-to-date sales never dropping below 2013 levels.

MotorradDecember 2, 2014

Video: A Look Inside the BMW Motorrad Berlin Plant

Take a quick video tour of BMW’s one and only motorcycle manufacturing facility: BMW Plant Berlin.

MotorradNovember 4, 2014

World Debut: The 2015 BMW S1000XR (With Gallery)

New for 2015, BMW makes its entry into the Sport Adventure segment with the S1000XR. It’s BMW superbike performance reconfigured for road touring.

MotorradNovember 4, 2014

World Debut: The 2015 BMW F800R (With Gallery)

With the 2015 refresh of the F800R, BMW renews its entry into the midsize naked sportbike category, and yes, they’ll be bringing it to America.

MotorradNovember 4, 2014

Valerie Thompson Rides BMW S1000RR to 217 mph at Texas Mile

Valerie Thompson, BMW rider and 7-time land speed record holder, returned to Beeville Texas for the Texas Mile top speed competition.

Motorrad, Sales/MarketingOctober 15, 2014

BMW Motorrad Sees Record Q3, Hitting 100,000+ Units YTD

BMW’s motorcycle division continues to break sales records, reporting strong Q3 growth and year-to-date sales in excess of 100,000 units worldwide.

MotorradOctober 1, 2014

BMW Motorrad Unveils Three New Models for 2015

BMW has updated the R 1200R Roadster, re-introduced the R 1200RS, and created two new special edition C-series maxi-scooters.

MotorradSeptember 23, 2014

BMW Motorrad YTD Sales Breaking Records

Wrapping Q3 2014, BMW’s motorcycle division has surpassed 90,000 units for the first time. Up +7.6% over 2013’s record sales, BMW continues its growth trajectory after a record 2013.

MotorradSeptember 22, 2014

BMW R 1200 RT Named 2014 People’s Choice Motorcycle of the Year

In Rider Magazine‘s annual People’s Choice Motorcycle of the Year award, the BMW R 1200 RT has come out on top, just edging out Indian’s new Chieftain and the KTM 1190 Adventure R. The survey, which was open for six weeks, included a wide range of new motorcycle models for 2014, nearly 50 in total.

MotorradSeptember 21, 2014

Cycle World Pits the BMW R 1200 GS Adventure vs. KTM 1190 Adventure R

Cycle world pits the BMW R 1200 GS Adventure against the KTM 1150 Adventure R. Both bikes do well, but riding either off-road must be done cautiously.

MotorradSeptember 17, 2014

BMW Motorrad to Unveil At Least Three New Models at INTERMOT 2014

Cologne, Germany will host the INTERMOT motorcycle industry trade show from October 1-5, and BMW Motorrad will be there in full force. BMW has announced that they will be unveiling “no less than three new BMW Motorrad models” for the first time, and they’ve named one of the models already: the BMW S 1000 RR superbike.

MotorradAugust 18, 2014

Video: Building the BMW C Evolution

With new technologies, manufacturers are often required to develop new and innovative ways to actually produce the item at hand. In the case of the BMW C Evolution, the world’s first 100% electric two-wheeler from a major manufacturer, that manufacturing process appears to be extremely labor intensive at this point. In this How It’s Made-style video, we see just how the C Evolution comes together.