BMW at NAIAS: Full Gallery
The North American International Auto Show is underway and BMW is there with the world debut (public) of the 2012 F30 3 Series. Check...
BMWNA Announces Pricing for the new 2012 ActiveHybrid 5
This morning BMWNA officially revealed the pricing of the latest hybrid model, the BMW ActiveHybrid 5. Coming in at just under $62k it will...
Official: BMWNA Confirms 6-Speed Manual Transmission for the 2013 M5.
It officially official now. Though confirmed to us by sources and at the international press launch BMWNA has taken the wraps off the 6...
BMW Group Sets Worldwide Sales Record in 2011
Last week it was BMWNA announcing record sales. This week BMW Group global is doing this same. 2011 was the best year on record...
Counter Steer: Trials and Tribulations of a BMW Enthusiast
Usually when I sit down to write an opinion piece I write it six or seven times. Yes, I am a bit nuts (as...
2012 Commercial: The Essence of BMW
As a followup to our recent post about BMWNA reintroducing the “Ultimate Driving Machine ” tag line in commercials it appears that they are...
BMWNA Re-launches the Ultimate Driving Machine Campaign
When Kirshenbaum Bond Senecal & Partners unanimously won the competition earlier this year to be BMW ‘s advertising agency of record, they did so...
BMW Wins the Premium Sales Race in the US Market
It ‘s official – BMW has beaten Mercedes and Lexus to become the best selling premium brand in the US market. It may not...
BMW Projected to Beat Mercedes for Luxury Sales Crown
For the past few months it ‘s become increasingly clear that BMW and Mercedes would end up uncomfortably close in the sales race for...
BMW\’s First F30 3 Series Commercial Debuts
BMW has just released the first F30 3 Series commercial for the international market with all the glory of the car and the Olympics...
BimmerCast #58: How to Order an F30, Updates on the M6, i8 & and the Future of BMW Apps
[audio:https://www.bimmerfile.com/podcast/bimmercast_58.mp3] Subscribe | Download (41 MB MP3) We ‘re back but a week since our last show with a look ahead at 2012 and...
BimmerCast #58b: The Future of MINI
[audio:https://www.bimmerfile.com/podcast/mf_podcast_F56.mp3] Subscribe | Download (10 MB MP3) Something funny happened after Michael and I finished our last podcast for BimmerFile. We started talking MINIs....