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E71 X6 F06 6 Series Gran Coupe F10 5 Series F20 1 Series M Performance Line

BMW to Unleash New Line of Lower Priced M Cars

Over the past six months we ‘ve heard rumors of several “near ” M cars that have been undergoing testing. Today we have our...

by Gabriel Bridger January 12, 2012August 26, 2012
E70 X5 E71 X6 E84 X1 EfficientDynamics F25 X3 Rumor

Geneva Rumors: New BMW Diesel Power in the US

NAIAS has just begun in Detroit, the press is there in full force, yet we are excited to tell you about what we expect...

by Michael January 12, 2012January 12, 2012
//1M

1M Final Production Figures for the US: 740

BMW M Brand Manager Matthew Russell made it official this week at NAIAS. Production for the 1M in the US is over and the...

by Gabriel Bridger January 10, 2012January 10, 2012
F30 3 Series

NAIAS 2012: The BMW F30 in Detail

We ‘ve seen a lot on the new F30 3 Series. Photos, videos and even reviews (including our own first drive). But until today...

by Gabriel Bridger January 9, 2012January 9, 2012
Uncategorized

NAIAS 2012: The BMW F30

by Gabriel Bridger January 9, 2012January 9, 2012
F30 3 Series

BMW at NAIAS: Full Gallery

The North American International Auto Show is underway and BMW is there with the world debut (public) of the 2012 F30 3 Series. Check...

by Gabriel Bridger January 9, 2012January 9, 2012
Uncategorized

NAIAS 2012

by Matt January 9, 2012January 10, 2012
F10 5 Series Official News

BMWNA Announces Pricing for the new 2012 ActiveHybrid 5

This morning BMWNA officially revealed the pricing of the latest hybrid model, the BMW ActiveHybrid 5. Coming in at just under $62k it will...

by Michael January 9, 2012January 9, 2012
//M5 Official News

Official: BMWNA Confirms 6-Speed Manual Transmission for the 2013 M5.

It officially official now. Though confirmed to us by sources and at the international press launch BMWNA has taken the wraps off the 6...

by Michael January 9, 2012January 9, 2012
Sales/Marketing

BMW Group Sets Worldwide Sales Record in 2011

Last week it was BMWNA announcing record sales. This week BMW Group global is doing this same. 2011 was the best year on record...

by Gabriel Bridger January 9, 2012January 9, 2012
Opinion

Counter Steer: Trials and Tribulations of a BMW Enthusiast

Usually when I sit down to write an opinion piece I write it six or seven times. Yes, I am a bit nuts (as...

by Michael January 7, 2012January 8, 2012
Advertising Video

2012 Commercial: The Essence of BMW

As a followup to our recent post about BMWNA reintroducing the “Ultimate Driving Machine ” tag line in commercials it appears that they are...

by Michael January 6, 2012January 6, 2012
Advertising

BMWNA Re-launches the Ultimate Driving Machine Campaign

When Kirshenbaum Bond Senecal & Partners unanimously won the competition earlier this year to be BMW ‘s advertising agency of record, they did so...

by Gabriel Bridger January 6, 2012January 6, 2012
Sales/Marketing

BMW Wins the Premium Sales Race in the US Market

It ‘s official – BMW has beaten Mercedes and Lexus to become the best selling premium brand in the US market. It may not...

by Gabriel Bridger January 5, 2012January 5, 2012

The BimmerFile Model Cheat Sheet

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