Michael, Author at BimmerFile

BMW working on personalized owner\’s manual

Out of date, not specific enough owner ‘s manual? BMW is working on a solution to this problem in the form of a personalized...

Over the next several months we expect a lot of spy photos to be taken as BMW is redesigning or launching a number of...

We all read the story a few weeks back about the “viral ” marketing campaign BMW had established for the launch of the 1...

Today, I thought I would share with you a little piece of a cog in the BMW marketing machine. This week signifies the one...

A model and engine we will never see on this side of the ocean has won Green Car of the Year. Proof positive that...

Autoshows are always experiences in one form or another. The highlight of the day today was Mini competing with BMW for the longest car...

Needless to say the X6 is a hefty vehicle in real life, it is very stout and aggressive. The wheels are massive, the lines...

In the previous parts of our series on the BMW European Delivery Program we introduced you to the program and its perks as well...

With the upcoming New York International Auto Show the rumors we have been hearing have been numerous. Most have not been confirmed: an early...

With the all the coverage of the 1 series and BMWs use of the iconic 2002tii in marketing it is apparent that regaining the...

With all the attention the sporty and sexier 1 has been getting it is no surprise that the ugly duckling named BMW Advanced Diesel...

Continued from Part 1 The BMW European Delivery (ED) program has several advantages aside from just the opportunity to drive on some of the...

According to several sources at the US 1 Series launch event a few weeks ago, BMW has decided to cut US bound 1 Series...

We have just received some breaking news courtesy from an internal BMW memo that confirms our original speculation. The names of the models in...