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Opinion

Opinion

What Does Brexit Mean for BMW?

The brexit votes have been tallied and the UK is officially leaving the EU. The implication are enormous throughout the world but at BF...

by Gabriel Bridger June 24, 2016
Opinion Technology

The Manual Transmission Isn’t Dead. It’s Just Getting Started.

For years we’ve heard about the manual transmission slowly dwindling away into the ether of automotive history. That narrative seems every time you walk...

by Gabriel Bridger June 23, 2016
BMW Competitors Opinion

A Look at the Competition – All the Rest

This last of three posts about the competition is really a grab bag of near BMW competitors (like Lexus and Jaguar) and those that...

by Matt Richter June 3, 2016June 6, 2016
BMW Competitors Opinion

A Look at the Competition – Mercedes Benz

The last article was about General Motors products. This article focuses on a more traditional competitor: Mercedes-Benz. I know, I know, this is a...

by Matt Richter May 27, 2016
BMW Competitors Opinion

A Look at the Competition – General Motors

I get the wonderful privilege of going to the annual Western Automotive Journalists’ Media Days. This is an event where many manufacturers allow us...

by Matt Richter May 26, 2016May 27, 2016
//M2 Opinion Reviews

BF Review: The BMW M2 DCT vs Manual

We’ve reviewed the M2 and we’ve taken a very very deep time technical dive into it’s design and engineering. Now we’re going to tell...

by Gabriel Bridger March 14, 2016March 29, 2016
BMW Classic E10 2002 Opinion

Why BMW’s 100th Birthday is Worth Celebrating

There will be plenty of birthday wishes to BMW this week but we wanted something a bit more personal from BF. So with that...

by Gabriel Bridger March 8, 2016March 8, 2016
G01 & G02 7 Series Opinion Technology

BMW to Double Down on Digital

Automotive News caught up with BMW Executive Ian Robertson to chat about BMW’s digital future. Robertson was unusually candid, telling the publication: > “The...

by Gabriel Bridger September 18, 2015September 19, 2015
Opinion Sales/Marketing

Opinion: Test-Driving Is Broken

Avid BimmerFile readers know that we are due for a new car by the end of this year. Being on the market for a...

by Alex Sitbon May 27, 2015May 28, 2015
In the Press Opinion

The Meaning Behind A Premium Brand Acquisition Rumor

Last week, our colleagues at [Autocar](http://www.autocar.co.uk) published a very interesting [post](http://www.autocar.co.uk/blogs/industry/death-middle-market-could-trigger-premium-re-birth) regarding the possible re-birth of an unidentified premium brand. Originally, the subject of...

by Alex Sitbon March 25, 2015March 26, 2015
//M Models Opinion

Chris Harris and Neo-Manualism

Unlike the U.S., most automobiles in Europe sport a manual gearbox. Historically I’m not sure why this is the case, but it may have...

by Alex Sitbon March 17, 2015March 15, 2015
Opinion

Is the Auto Industry and Car Culture Dying?

That’s the opinion of more than a few these days. With millennials and younger generations more interested in technology than transportation, the future of...

by Gabriel Bridger March 7, 2015March 7, 2015
//1M //M Models //M2 //M3 //M4 Opinion

Will the BMW M2 Kill the M235i and the M4?

German magazine AutoBild is out this week with some fresh M2 speculation. 374 hp and 400 ft lbs or torque. Further they believe pricing...

by Gabriel Bridger October 13, 2014October 13, 2014
//M Models //M3 Opinion

Opinion: New M3 and M4 Configurator Live

The era of the F8X M3 and M4 has officially begun as BMW has taken the wraps off of the Configurator and set it...

by Michael April 2, 2014April 2, 2014

The BimmerFile Model Cheat Sheet

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