Opinion Archives - BimmerFile

August 14, 2025August 14, 2025

As Mercedes Wavers on EU ICE Ban, BMW’s EV Strategy Hits Its Stride

BMW’s electric transition is quietly making its rivals sweat. While Mercedes-Benz is backpedaling on its EV strategy and calling for a rethink of Europe’s...

by Gabriel Bridger

Automotive Divergence: How Cars Are Splitting Into Two Worlds and What it Means for BMW

by Gabriel Bridger

Opinion: BMWs Are About to Get Better Looking & More Driver Focused With the Neue Klasse

by Gabriel Bridger

Opinion: The Leaked 2023 BMW M2 Is Exactly What BMW M Needs

by Gabriel Bridger

7 Series i7 Opinion

Hands-on With the 2023 Electric BMW I7 & BMW 760i

When the curtain dropped from the 2023 BMW i7 at the early press preview there were audible gasps in the audience. The gasps were...

by Gabriel Bridger April 20, 2022April 20, 2022

BMW X7 G07 X7 Opinion

2023 BMW X7 Hands-On First Impressions

The first question you might have is simply why? Why has BMW radically rethink its classic quad headlight design – something that has been...

by Gabriel Bridger April 18, 2022July 16, 2023

GXX 2 Series Opinion

The 2022 BMW 2 Series – The Executive Summary

The all new BMW 2 Series is the next and likely the last all petrol small rear wheel drive coupe from the brand. Does...

by Gabriel Bridger July 6, 2021July 6, 2021

Opinion

Will Synthetic Fuel Save the Cars We Love?

With the sale of pure ICE engined cars being banned in some countries by 2030 (and hybrids by 2035) many are openly asking what...

by Gabriel Bridger February 16, 2021February 17, 2021

Opinion

What is the Ultimate Driving Machine in the Age of Autonomy?

If autonomous cars are the future, will there still be a place for the Ultimate Driving Machine? For most people, cars are just a...

by Gabriel Bridger July 13, 2019July 13, 2019

Opinion

BMW is Killing the Manual Transmission. Here’s When They’re Doing It.

BMW is killing the manual transmission in most of its cars over the next 2-6 years. Here’s a handy list that gives us an...

by Gabriel Bridger December 30, 2017December 31, 2017

//1M //M Models //M2 //M2 CSL //M3 //M3 GTS //M4 //M4 CS M2 Competition Opinion

Simplicity Is Selling at Porsche – Will BMW Respond?

The Porsche Cayman GT4 is turning out to be a watershed moment in recent performance car history. What the aftermarket companies like Singer and...

by Gabriel Bridger October 2, 2017October 2, 2017

Opinion

The BMW Kidney Grille – Do We Still Need it?

The X7 concept showed us how large the kidney grille could go. Right or wrong it’s BMW’s attempt to stretch (literally) the concept to...

by Gabriel Bridger September 12, 2017September 12, 2017

//M2 2 Series BMW Models F22/F23 2 Series GXX 2 Series Opinion

BMW USA Is Not Killing the 2 Series Manual (Yet)

BMWNA was caught off guard yesterday when word spread from Munich that they were killing the manual Series for the US in an effort...

by Gabriel Bridger June 30, 2017

//M6 F12 6 Series Convertible F13 6 Series Coupe Opinion

The 6 Series Coupe Ends Production Due to Low Sales

BMW has confirmed the rumors – the 6 Series coupe is dead. After a shorter than anticipated product cycle BMW has pulled the plug...

by Gabriel Bridger May 9, 2017May 9, 2017

//M4 //M4 CS Opinion

Opinion: BMW M is Embracing Change with the BMW M4 CS

The BMW M4 CS could be a turning point for BMW’s M cars. The M Division can no longer count on bespoke engines to...

by Gabriel Bridger May 3, 2017May 3, 2017

Opinion Sales/Marketing

November US Sales Numbers in Context

Due to travel conflicts, we couldn’t put the November US sales numbers in context in timely fashion, so we decided to post the official...

by Matt Richter December 3, 2016

Opinion

Runflats vs Non-Runflats – Are There Any Winners?

Last Friday I was on the receiving end of a tire-shredding Chicago pothole for the second time in two months. The first happened as...

by Gabriel Bridger August 28, 2016August 28, 2016

Opinion

Old BMW vs New BMW – Bob Lutz Weighs In

The debate rages on. Has BMW forsaken its core competency for profits? Bob Lutz seems to think so (via R&T). Most BMW buyers today...

by Gabriel Bridger July 26, 2016